The last few months have been spent on the goal of releasing a dope t-shirt! As most will agree, t-shirts are a staple of our gear. Along with the North Face coats, the New Era cap and the Champion Hoodies, the t-shirt is an important part of our style, it helps define your look. I decided it was time to drop my own t-shirt line and I have two reasons: First, having a t-shirt gives the yearly TLK event more exposure and it keeps reminding people about the event... because let's be honest, the event is only once a year, life proceeds and people forget. Second, I love kicks and t-shirts are a big part of making your outfit match... you would look pretty ridiculuous if you wore a pair of black, red and white Air Jordans with a Green and Yellow Packers t-shirt. It just doesn't work. And we have a perfect concept: get a Graffiti Legend and have him design a sneaker inspired t-shirt.
Easier said than done, especially given the fact that I will not half-ass a project that I am involved in... I either come correct or I stay in my cave. I wasn't going to just find a cheap t-shirt, smack a quick design on it and call it a day. The research began, I went to t-shirt companies and looked and and felt materials. I wanted the best bang for your buck, a shirt you can wear, wash, air dry and then pop into your dryer for a few minutes and have the shirt looking new. A quality tagless t-shirt was chosen, our logo will be present on the inside neck tag as well as the woven loop label. We are going to package this shirt as if it was a pair of kicks, with a box and a vinyl sticker hang tag attached to the shirt by an official shoelace! Every shirt released will be designed by a graffiti legend and first up is Deme5. This dude is one of the best artist in the city of Boston, state of MA! Period.
Check out his website and get a glimpse of the skill set of Deme5. Only 75 shirts per design and we will never release the same design twice.
The design will be under wraps until release day, but in the meantime check out some pics of Tightly Laced Kicks: Graffiti Legends Series 1.
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| The boxes will include tissue paper |
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| Logo stamped on every box |
Woven tags will be sewn in
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These hang tags are vinyl stickers so peel and stick
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My Daughter helping with the construction of the boxes
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